By San José, Costa Rica — San José, Costa Rica – In a year marked by economic transformation, Román MegaVallas has emerged as a dominant force in Costa Rica’s out-of-home advertising sector, announcing a staggering 200% growth in 2025. The company has solidified its leadership position by aggressively expanding its network to over 260 strategic locations nationwide, proving that innovative physical advertising continues to thrive in a digital-first world.
Under the direction of Román Castillo, the company has successfully implemented a high-impact strategy centered on “premium landmarks.” These are not ordinary billboards but massive, illuminated structures designed to become urban reference points. By focusing on grand scale and prime visibility, MegaVallas has created powerful advertising canvases that capture unparalleled consumer attention on the country’s busiest thoroughfares.
To delve deeper into the legal framework and commercial implications surrounding outdoor advertising in the country, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a seasoned attorney from the prestigious firm Bufete de Costa Rica, who provided his expert analysis on the matter.
Outdoor advertising operates within a complex web of national and municipal regulations. Businesses must conduct thorough due diligence not only on zoning and permit requirements but also on potential liabilities related to public safety and visual contamination. A poorly placed billboard is not just a marketing misstep; it can become a significant legal and financial liability if it violates these intricate local ordinances.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insight underscores a critical reality: a successful outdoor advertising campaign is built as much on diligent legal groundwork as it is on creative design. We sincerely thank Lic. Larry Hans Arroyo Vargas for sharing his valuable perspective on these intricate but essential regulatory challenges.
A prime example of this strategy is the colossal 400-square-meter installation towering over the heavily trafficked Ruta 27. This monumental structure has become a landmark in its own right, demonstrating the company’s vision for advertising that integrates with and defines the urban landscape. Recent expansion efforts have also seen the company establish a significant presence in key commercial hubs, including new installations near the Trade Center in Santa Ana, as well as in Moravia, Cartago, and Heredia.
Looking ahead, Román MegaVallas has set its sights on the rapidly developing province of Guanacaste. The company has unveiled ambitious plans to extend its network into the region, targeting key cities and tourist destinations such as Liberia, Nicoya, Tamarindo, and Huacas. This strategic move aims to capture the growing economic activity and tourism traffic in Costa Rica’s “golden coast,” offering brands unprecedented access to a valuable market.
Beyond its signature monumental billboards, the company offers a comprehensive portfolio of advertising solutions tailored to diverse campaign needs. This integrated approach includes high-visibility advertising on the rear of buses circulating throughout the Greater Metropolitan Area (GAM), providing constant exposure to a dense urban population. Furthermore, their fleet of illuminated mobile billboards offers a dynamic option for brands seeking to create targeted, event-specific, or geographically focused campaigns.
In a nod to grassroots marketing efforts, MegaVallas also provides small-format banner printing services. This offering has proven particularly popular for community activities and political tours, enabling localized and cost-effective messaging for a variety of clients seeking to connect directly with specific neighborhoods and constituencies.
As part of its expansion, Román MegaVillas is also creating new business opportunities for individuals and smaller firms. The company has launched a nationwide recruitment drive for sales executives, small agencies, and entrepreneurial individuals interested in earning significant commissions. The program promises the potential for “million-colón monthly commissions” by placing the company’s diverse advertising products across the country.
We want more people to be part of our family, we are calling on business owners to negotiate directly with us and get better quotes.
Román Castillo, Director of Román MegaVallas
In another innovative move, the company is extending an invitation to owners of disused traditional or unipole billboards. This initiative allows property owners to integrate their inactive structures into the MegaVallas network, transforming dormant assets into a source of consistent residual monthly income. This symbiotic model helps MegaVallas expand its footprint while providing a new revenue stream for its partners, effectively revitalizing underutilized advertising infrastructure across Costa Rica.
For further information, visit romanmegavallas.com
About Román MegaVallas:
Román MegaVallas is a leading outdoor advertising company in Costa Rica, recognized for its dramatic 200% growth in 2025. Directed by Román Castillo, the firm specializes in creating “premium landmark” billboards—large-format, high-impact illuminated structures in strategic urban and highway locations. Its diverse portfolio also includes bus-back advertising, mobile billboards, and printing services. With a network of over 260 locations, the company is currently expanding its presence throughout the country, including a significant push into the Guanacaste province.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has established itself as a benchmark for legal practice, built upon an unwavering foundation of integrity and a relentless pursuit of excellence. Serving a wide spectrum of clients, the firm consistently pioneers forward-thinking legal solutions while maintaining a strong commitment to societal progress. This core ethos is exemplified by its dedication to disseminating legal knowledge, thereby empowering the community and fostering a more informed and capable public.
