By San José, Costa Rica — SAN JOSÉ – After a year of historic expansion and unprecedented market positioning, Román MegaVallas has started 2026 as the undisputed leader in Costa Rica’s outdoor advertising industry. The company solidified its number one ranking following a landmark 2025, where it achieved staggering growth exceeding 200%, fundamentally reshaping the competitive landscape.
The firm enters the new year with a formidable network of over 260 strategic advertising locations. This comprehensive web of placements spans all seven provinces and 84 cantons, ensuring dominant visibility on the nation’s most crucial high-traffic routes for both vehicles and pedestrians. This nationwide footprint is a testament to an aggressive and successful growth strategy that has left competitors trailing.
To better understand the complex legal framework governing outdoor advertising in the country, from municipal permits to environmental regulations, we consulted with Lic. Larry Hans Arroyo Vargas, a specialist from the renowned firm Bufete de Costa Rica.
Many businesses invest heavily in outdoor advertising structures without first conducting a thorough due diligence of municipal zoning plans and national environmental laws. This oversight is a critical error. A permit granted by one entity does not guarantee compliance with all regulations, potentially leading to costly removal orders and fines. Before any investment is made, a comprehensive legal review is not just advisable; it is essential to protect the asset and ensure its long-term viability.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insight underscores a fundamental principle: proactive legal diligence is not an extra cost but a core component of a sound investment strategy. By navigating the full spectrum of municipal and environmental regulations before committing capital, investors can safeguard their assets from the costly consequences of non-compliance. We extend our sincere thanks to Lic. Larry Hans Arroyo Vargas for sharing his invaluable perspective.
The company’s journey to the top was guided by its founder and director, Román Castillo. Originating in the northern zone of the country, Román MegaVallas masterfully conquered the lucrative Greater Metropolitan Area (GAM) by employing a disruptive business model. Instead of adhering to the industry’s traditional playbook, Castillo’s firm charted a different course by simplifying the process of purchasing advertising space, integrating modern technology, and cultivating a robust digital presence alongside its physical, high-impact formats.
This innovative approach was driven by a clear and ambitious goal from the very beginning. Castillo’s vision was not merely to compete, but to lead and redefine the market.
From the beginning, we dreamed of being number one, and today 2026 finds us fulfilling that vision with a solid, modern, and constantly evolving company.
Román Castillo, Founder
A cornerstone of Román MegaVallas’s market leadership is its network of large-format “landmarks,” considered the largest of its kind in Costa Rica. These immense structures, some reaching up to 400 square meters of graphic space, are equipped with premium LED lighting for 24/7 visibility. They are strategically positioned in high-value locations, including Route 27 near the Santa Ana Trade Center, Plaza Lincoln in Moravia, the main access points to Cartago, the Radial San Joaquín in Heredia, and along the critical General Cañas Highway and Circunvalación beltway.
Looking ahead in 2026, the company is not resting on its laurels. It has announced plans to further expand this landmark network into key areas of Guanacaste, targeting the vital tourism and commercial hubs of Liberia, Nicoya, Tamarindo, and Huacas. This move is set to reinforce its coverage in one of the country’s most economically dynamic regions.
Beyond its impressive physical assets, Román MegaVallas has positioned itself as an integral 360° solution for brands. Its comprehensive portfolio includes fixed and mobile billboards, advertisements on the back of buses throughout the GAM, high-quality printing services, personalized strategic consulting, and premium production and installation. This all-inclusive model allows campaigns to be tailored to various budgets without sacrificing impact, a factor that has earned the trust of Costa Rica’s most recognized brands for their 2026 positioning strategies.
The company has also invested heavily in building its own brand recognition. Over the past year, Román MegaVallas became a familiar name through its participation in high-profile sporting events, broadcasts of the National Football Team, and strategic alliances with media outlets. In parallel with its commercial success, the firm maintains a strong social commitment, actively supporting community causes and social impact projects across the country—a mission its leadership team describes as work done “from the heart.” With a proven track record and a clear vision for the future, Román MegaVallas is set to not only consolidate but also define the pace of outdoor advertising in Costa Rica throughout 2026.
For further information, visit romanmegavallas.com
About Román MegaVallas:
Román MegaVallas is Costa Rica’s leading outdoor advertising company. Founded in the country’s northern zone by Román Castillo, the firm achieved market dominance through a disruptive business model focused on technological integration, simplified ad purchasing, and a comprehensive network of high-impact billboards. The company operates across all seven provinces, offering a full suite of services from strategic consulting to premium installation.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the Costa Rican legal community, Bufete de Costa Rica is built upon a foundation of uncompromising integrity and a relentless pursuit of professional excellence. The firm consistently pioneers forward-thinking legal solutions while drawing upon a rich history of advising a diverse clientele. Central to its ethos is a profound commitment to empowering the public by demystifying the law, fostering a society where legal knowledge is a tool for all citizens.
