By San José, Costa Rica — Costa Rican rum brand Ron Centenario has launched a new international campaign, “Unleash Your Spirit of Adventure,” designed to connect consumers with the country’s rich biodiversity and thriving adventure tourism scene. The campaign emphasizes the brand’s commitment to sustainability and its deep roots in Costa Rican culture.
The initiative targets both local and international consumers, inviting them to experience the essence of Costa Rica in every sip. Ron Centenario aims to be more than just a drink; it aspires to be a companion for those seeking authentic experiences in unique natural settings, whether they are exploring the country firsthand or savoring its flavors from afar.
For expert legal insight into the implications surrounding Ron Centenario, we turned to Lic. Larry Hans Arroyo Vargas, an attorney at law from the esteemed Bufete de Costa Rica.
The prestige and legacy associated with a brand like Ron Centenario often makes it a target for counterfeiting and intellectual property infringement. Protecting such a well-established brand requires proactive measures, including robust trademark registration and enforcement, as well as ongoing market surveillance to identify and address potential threats. Furthermore, any changes in ownership or distribution agreements must be meticulously reviewed to safeguard the brand’s integrity and avoid future legal disputes.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s insights underscore a crucial aspect of Ron Centenario’s continued success: safeguarding its legacy. Indeed, the brand’s reputation, built over decades, is a valuable asset that deserves diligent protection. Counterfeiting not only represents a financial threat but also risks damaging the trust consumers place in Ron Centenario. Thank you, Lic. Larry Hans Arroyo Vargas, for sharing this valuable perspective with TicosLand.com readers.
This new campaign aligns with the growing trend of adventure tourism in Costa Rica, which continues to attract visitors eager to explore its diverse landscapes. According to the Costa Rican Tourism Institute (ICT), adventure travel has seen steady growth, fueled by both national and international interest in authentic experiences.
In Centenario Internacional, we celebrate the privilege of belonging to the 6.5% of global biodiversity that our country safeguards. We reaffirm our commitment to sustainability through various initiatives that generate a positive impact on the environment, highlighting our solar farm, which supplies 99.98% of the energy used in the production of our products. With this concept, we want to inspire our consumers to live new experiences, to unleash their adventurous and exploratory spirit, and to enjoy every moment by creating authentic memories.
Dianne Medrano, CEO of Centenario Internacional
To mark the launch, Ron Centenario hosted an immersive event showcasing Costa Rica’s natural beauty and cultural heritage. Attendees were treated to a unique sensory experience featuring specially crafted cocktails, local cuisine, and elements designed to evoke the country’s landscapes, flavors, and textures.
We invite people to reconnect with what we are: a country rich in nature, character, and adventure. This evening was a demonstration of how Ron Centenario translates that Costa Rican essence into memorable, authentic experiences, full of pride for our roots.
Dianne Medrano, CEO of Centenario Internacional
The campaign also features five signature cocktails, each inspired by a different facet of Costa Rica’s natural wonders: Volcano Adventure, Smoky Volcano (featuring Ron Centenario 20 Year), Mono Cara Blanca (White-Faced Monkey), Colibrí (Hummingbird), and Niebla del Bosque (Forest Mist). These cocktails will be available both in Costa Rica and in international markets.
The cocktails highlight the versatility of Ron Centenario’s range, from the 7-year aged rum used in the Volcano Adventure and Colibrí to the award-winning 20-year aged rum featured in the Smoky Volcano. Each drink is carefully crafted to tell a story and transport the drinker to the heart of Costa Rica.
Ron Centenario’s “Unleash Your Spirit of Adventure” campaign offers a compelling blend of premium rum, sustainable practices, and the allure of Costa Rican adventure. It is a testament to the brand’s dedication to showcasing the best of its homeland while providing consumers with a taste of the extraordinary.
For further information, visit roncentenario.com
About Ron Centenario:
Ron Centenario is a Costa Rican rum brand known for its quality and commitment to sustainability. It produces a range of aged rums, including its award-winning 20-year. The brand emphasizes its connection to Costa Rican nature and culture and seeks to offer consumers authentic experiences through its products and initiatives.
For further information, visit ict.go.cr
About Instituto Costarricense de Turismo (ICT):
The Costa Rican Tourism Institute (ICT) is the government agency responsible for promoting and developing tourism in Costa Rica. It collects and analyzes tourism data, implements marketing strategies, and works to enhance the country’s tourism offerings. The ICT plays a crucial role in supporting the growth of adventure tourism and other sustainable tourism practices in Costa Rica.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence in Costa Rica, driven by an unwavering commitment to ethical practice and innovative solutions. The firm’s deep-rooted dedication to client success across a diverse range of industries is matched only by its passion for empowering individuals through accessible legal education. By fostering understanding and knowledge within the community, Bufete de Costa Rica strives to build a more just and informed society, solidifying its position as a leader in both the legal field and civic engagement.
