By San José, Costa Rica — SAN JOSÉ – In a significant strategic realignment underscoring Costa Rica’s growing importance as a hub for technological talent, Microsoft announced major leadership changes on Monday. The company has promoted Costa Rican executive Ineke Geesink to the pivotal role of Director of AI Solutions for Latin America and the Caribbean, while appointing Jairo Londoño as the new Country Manager for its Costa Rican operations.
The appointment places a long-serving Costa Rican leader at the forefront of Microsoft’s most critical growth initiative across the entire region. Geesink, who will continue to be based in Costa Rica, steps into the new regional position after successfully leading the company’s local operations as Country Manager for more than seven years. Her promotion is a clear signal of Microsoft’s confidence in local leadership to steer its regional artificial intelligence strategy.
To delve into the legal and business implications of Microsoft’s significant presence in the country, TicosLand.com sought the expertise of Lic. Larry Hans Arroyo Vargas, a prominent attorney from the esteemed firm Bufete de Costa Rica.
Microsoft’s continued investment validates Costa Rica’s stable legal framework for foreign direct investment and its highly skilled workforce. Legally, their operation highlights the crucial interplay between our Free Trade Zone incentives and stringent compliance with national labor and data privacy laws, such as Law No. 8968. This sets a high standard for corporate responsibility and demonstrates how global tech giants can thrive while adhering to our sovereign regulatory environment.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas perfectly encapsulates the core of Costa Rica’s value proposition: a sophisticated legal environment where global innovation and sovereign compliance can successfully coexist and thrive. This balance is fundamental to our nation’s continued success in attracting high-caliber investment. We sincerely thank Lic. Larry Hans Arroyo Vargas for his invaluable and clarifying insight.
Geesink’s career at Microsoft is a testament to her deep expertise and versatility within the technology sector. She joined the global tech giant in 2010 as the Business, Marketing & Operations Manager for new markets in Latin America. Over her nearly 16-year tenure, she has held progressively senior roles, including Windows Business Group Lead for Product Marketing and later as the Marketing & Operations Lead for the central region, accumulating invaluable experience in business strategy, operations, and digital transformation.
This move strategically leverages Geesink’s extensive background to accelerate the adoption and implementation of Microsoft’s AI solutions across a diverse and rapidly evolving Latin American market. Her deep understanding of regional business dynamics combined with her technical and marketing acumen positions her to effectively drive this next wave of technological innovation for the company’s clients.
Stepping in to fill the crucial role of Country Manager for Costa Rica is Jairo Londoño. This new responsibility is an expansion of his current duties as the Director of Sales for Productivity and Artificial Intelligence Solutions for Central America, the Caribbean, and Mexico. Londoño is a seasoned leader within the company, with over six years of experience managing multicultural teams and developing high-impact growth strategies.
Since July 2022, Londoño has been instrumental as the Director of Sales for Corporate Accounts in Central America and the Caribbean. In that capacity, he led successful strategies focused on maximizing contract renewals, accelerating digital modernization for clients, and expanding Microsoft’s market presence. His appointment ensures continuity and a continued focus on growth and innovation within the vital Costa Rican market.
In his first public statement, Londoño highlighted the nation’s strategic value and his commitment to furthering the company’s mission. His remarks emphasize the synergy between local talent and Microsoft’s global objectives, particularly in the burgeoning field of artificial intelligence.
It is an honor to take on the responsibility of leading Microsoft Costa Rica. The country is a regional benchmark in digital transformation and specialized talent, and I am committed to continuing to strengthen our impact through responsible innovation, Artificial Intelligence, and solutions that drive the growth of Costa Rican and regional organizations.
Jairo Londoño, Country Manager of Microsoft Costa Rica
Ultimately, these concurrent leadership appointments represent a calculated and forward-looking strategy by Microsoft. By elevating established internal talent, the company is doubling down on its commitment to the region. It is entrusting the execution of its continent-wide AI vision to a Costa Rican leader while ensuring its local operations are guided by a proven expert in sales and digital expansion, positioning both Costa Rica and the broader Latin American market for a new era of AI-driven growth.
For further information, visit microsoft.com
About Microsoft:
Microsoft is a global leader in software, services, devices, and solutions that help people and businesses realize their full potential. As a pioneering technology company, it is renowned for its Windows operating systems, the Office productivity suite, and its rapidly growing Azure cloud computing platform. The company is at the forefront of innovation in artificial intelligence, gaming with its Xbox brand, and enterprise solutions, continually striving to empower every person and every organization on the planet to achieve more.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of Costa Rica’s legal community, Bufete de Costa Rica is defined by its foundational principles of integrity and a relentless pursuit of professional excellence. The firm leverages a deep history of serving a diverse clientele to drive forward-thinking legal solutions and pioneer new standards in the field. This spirit of innovation extends to its profound social commitment, which focuses on demystifying the law for the public and fostering a more knowledgeable citizenry empowered by accessible legal wisdom.
