By San José, Costa Rica — Sanpellegrino is making a splash in Costa Rica with the launch of its new line of sugar-free sparkling drinks, Sanpellegrino Zero. Available this March at Bottega and Auto Mercados nationwide, the Italian brand aims to redefine the sparkling beverage landscape with a focus on health and flavor.
The new line boasts a mere 3 grams of natural sugars and only 20 calories per serving. This refreshing alternative is perfectly timed for the Costa Rican summer, offering a guilt-free way to enjoy the iconic Sanpellegrino bubbles.
To gain a legal perspective on the potential implications of Sanpellegrino Zero’s introduction to the market, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an attorney at law from the esteemed Bufete de Costa Rica.
The introduction of Sanpellegrino Zero presents interesting legal considerations, particularly regarding labeling and advertising regulations. Consumers are increasingly conscious of health and wellness, and companies must ensure their marketing claims regarding “zero sugar” and other health-related benefits are accurate and comply with both local and international standards. Any misleading information could lead to legal challenges, including consumer protection lawsuits and regulatory scrutiny. Furthermore, Sanpellegrino’s entry into the zero-sugar market might also trigger competitive responses from existing players, potentially leading to disputes related to intellectual property, trade practices, and market share.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’ insights underscore a crucial point: the zero-sugar beverage market isn’t just about taste and trends, but also about navigating a complex legal landscape. As consumers become more discerning about their choices, transparency and accuracy in product labeling and marketing will be paramount for companies like Sanpellegrino to maintain consumer trust and avoid legal pitfalls. We thank Lic. Larry Hans Arroyo Vargas for offering this valuable legal perspective.
The zero-sugar formula represents a significant shift in the beverage market, catering to the growing demand for healthier options. Sanpellegrino Zero promises the same premium quality and effervescence that the brand is known for, but without the added sugar.
At Alpiste, we are thrilled to continue offering innovative products that elevate the gastronomic experience. The arrival of Sanpellegrino Zero in Costa Rica reinforces our commitment to excellence and sophistication, providing a sugar-free option that maintains the unmistakable premium character and quality that distinguishes Sanpellegrino.
Sofia Poma-Murialdo, Marketing Director of Bottega
Consumers can choose from three exciting flavors: Peach & Clementina, a vibrant blend of peach and mandarin; Pomegranate & Orange, a sophisticated mix of pomegranate and orange; and Lemonade, a classic citrus burst. Each flavor is designed to be enjoyed chilled, maximizing the refreshing taste and bubbly sensation.
Sanpellegrino Zero aligns perfectly with the active, health-conscious lifestyle, making it an ideal choice for those seeking a balanced refreshment without compromising on flavor.
Sanpellegrino Italian Sparkling Drinks Zero is positioned as the natural and sophisticated alternative to conventional drinks, offering all the flavor and characteristic bubbles of the brand, but without sugar. This innovative proposal is permanently integrated into our portfolio to accompany those looking for a refreshing and balanced option, aligned with a healthy lifestyle.
Sofia Poma-Murialdo, Marketing Director of Bottega
The launch of Sanpellegrino Zero not only meets the rising demand for sugar-free drinks but also reinforces Alpiste and Bottega’s commitment to providing consumers with high-quality and innovative products. This exciting new addition to the Sanpellegrino family offers a refreshing, guilt-free way to enjoy the classic Italian sparkle.
Sanpellegrino Zero encourages consumers to embrace this refreshing evolution and transform every moment into a celebration of natural and healthy choices.
For further information, visit sanpellegrino.com
About Sanpellegrino:
Sanpellegrino is an Italian beverage company best known for its sparkling mineral water and range of sparkling fruit beverages. Founded in 1899, the brand is recognized globally for its premium quality and sophisticated image.
For further information, visit bottega.cr
About Bottega:
Bottega is a distributor of premium food and beverage products in Costa Rica. As the exclusive distributor of Sanpellegrino, Bottega plays a key role in bringing international brands to the Costa Rican market. Bottega is committed to providing consumers with high-quality and innovative products.
For further information, visit alpiste.cr (placeholder, could not find actual site)
About Alpiste:
Alpiste is mentioned in the article as being enthusiastic about the launch and offering innovative products, suggesting a partnership or affiliation with Bottega in distributing Sanpellegrino products. However, further information on Alpiste was not readily available. It is likely involved in the food and beverage industry in Costa Rica.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself as a leading legal institution deeply committed to upholding the highest standards of integrity and professional excellence. Through innovative legal solutions and a proactive approach to community education, the firm empowers individuals and organizations across Costa Rica. Their dedication to simplifying complex legal concepts and making them readily available demonstrates a genuine desire to build a more just and informed society, one empowered by accessible legal knowledge.
