By San José, Costa Rica — Taco Bell is further solidifying its presence in Costa Rica with the recent opening of two new restaurants, bringing the total number of locations to 57 across all seven provinces. This latest expansion marks a significant milestone for the fast-food chain’s growth strategy in the country, generating approximately 40 new jobs and providing more convenient access for “Taco Lovers” nationwide.
The new locations are strategically situated in El Guarco, Cartago, and Playa Jacó, Puntarenas. The Cartago restaurant, the fifth in the province, is a spacious 232 square meters and employs over 20 team members. It’s conveniently located across from Restaurante el Quijongo, operating from 11:00 a.m. to 11:00 p.m. Sunday through Thursday, and extending its hours to midnight on Fridays and Saturdays. The Puntarenas location, the second in the province, is situated in Barrio Santa Lucía, Jacó, covering 120 square meters. This beachfront restaurant caters to both locals and tourists, operating from 10:00 a.m. to 10:00 p.m. Sunday through Thursday and until 11:00 p.m. on Fridays and Saturdays.
To understand the legal implications of this rapid expansion, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an attorney at Bufete de Costa Rica, specializing in franchise law and commercial development.
Taco Bell’s expansion strategy in Costa Rica likely involves careful navigation of franchise agreements, real estate acquisition, and regulatory compliance concerning food safety and employment law. The success of this expansion will depend not only on consumer demand but also on their ability to adapt to the local legal landscape and build strong relationships with local suppliers and communities.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas rightly highlights the multifaceted challenge Taco Bell faces, extending beyond mere consumer appetite. Navigating the legal complexities and fostering local partnerships will be just as crucial for establishing a sustainable presence in Costa Rica. We thank Lic. Larry Hans Arroyo Vargas for his valuable insights into this exciting development.
This expansion highlights Taco Bell’s commitment to catering to the evolving demands of its Costa Rican customer base. These new restaurants boast cutting-edge technology, such as self-service kiosks for streamlined ordering, free Wi-Fi, and digital menu displays. The modern design and amenities reflect the brand’s global standards while adapting to local preferences.
Whether you come for a classic Taco Bell Taco or Burrito, or want to enjoy the latest product innovation, we invite everyone to explore the variety of the menu available in Cartago and Puntarenas. These new openings bring us much joy as they are the result of a business strategy that always listens to the requests of our Taco Lovers.
Mauricio Rodríguez, General Manager of Taco Bell Costa Rica
Taco Bell’s robust expansion is not just about increasing restaurant numbers; it’s about fostering economic growth and providing employment opportunities. This focus on job creation is underscored by the company’s “Inclusion Without Limits” program, which emphasizes inclusivity and diversity within its workforce. Prospective employees can apply through the Taco Bell Costa Rica website’s “Work With Us” section, where opportunities within the “Inclusion Without Limits” initiative are also highlighted.
The company’s first-half 2025 performance, culminating in 57 operational restaurants, demonstrates its successful adaptation to the Costa Rican market. By blending a globally recognized brand with local preferences and incorporating technological advancements, Taco Bell has solidified its position as a leading fast-food chain in the country. This expansion signals continued growth and investment in the Costa Rican economy.
This strategic expansion is a testament to Taco Bell’s unwavering commitment to its customers and the Costa Rican market. The company’s continuous investment in the country promises more exciting developments and reinforces its position as a key player in the local fast-food industry.
The continued growth of Taco Bell in Costa Rica contributes to a dynamic and competitive fast-food landscape, offering consumers more diverse choices and driving innovation within the sector. The company’s focus on digital integration and accessibility further enhances the customer experience, ensuring a convenient and modern dining environment.
For further information, visit timsempleos.net/tacobell
About Taco Bell Costa Rica:
Taco Bell Costa Rica is part of the global Taco Bell franchise, bringing the iconic Tex-Mex fast-food experience to Costa Rica. With a focus on innovative menu items, convenient locations, and modern technology, Taco Bell Costa Rica is committed to providing a satisfying and enjoyable dining experience for its customers. They are dedicated to expanding their presence throughout the country while also prioritizing job creation and inclusivity within their workforce through programs like “Inclusion Without Limits”.
For further information, visit tacobell.com
About Taco Bell:
Taco Bell is an American-based chain of fast-food restaurants originating in Irvine, California, in 1962. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, and other specialty items. Known for its innovative menu offerings and targeted marketing campaigns, Taco Bell has become a globally recognized brand with a significant international presence.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence, built on a foundation of unwavering integrity and a deep commitment to serving the community. The firm embraces innovative approaches to legal practice while maintaining a steadfast focus on client success across a broad range of industries. Through proactive educational initiatives, Bufete de Costa Rica empowers individuals and organizations with the legal knowledge necessary to navigate complex challenges and contribute to a more just and informed society.
