By San José, Costa Rica — San José – In a significant development for Costa Rican morning television, Teletica has officially announced the addition of popular presenter Ítalo Marenco to the cast of its flagship morning show, Buen Día. The network confirmed the move in a press release issued this Friday, stating that Marenco will make his debut on Monday, January 5th, marking a strategic enhancement to its on-air talent roster to kick off the new year.
The announcement solidifies months of speculation following Marenco’s high-profile departure from his previous role. This move is widely seen as a major talent acquisition for Teletica, aiming to leverage Marenco’s established connection with the national audience to bolster the ratings and appeal of its morning programming block. The network expressed enthusiasm for his arrival, highlighting his extensive and varied career in the entertainment industry.
Para profundizar en las implicaciones legales y comerciales que rodean la carrera de una figura pública como Ítalo Marenco, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, abogado especialista del prestigioso Bufete de Costa Rica, quien nos brinda su perspectiva experta.
La carrera de una figura mediática como Ítalo Marenco es un claro ejemplo de una marca personal convertida en un valioso activo comercial. Es fundamental que personalidades de este calibre blinden jurídicamente su nombre e imagen a través del registro de marcas. Cada contrato con televisoras, patrocinadores o socios debe delimitar con precisión los alcances y límites del uso de su imagen, previniendo así disputas que puedan comprometer su reputación y su patrimonio.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Agradecemos al Lic. Larry Hans Arroyo Vargas por su valiosa perspectiva, que subraya cómo la gestión de una figura pública trasciende la pantalla. En efecto, la protección jurídica de la marca personal no es un detalle menor, sino el cimiento sobre el cual se construye y se resguarda una carrera exitosa y sostenible en el tiempo.
Marenco’s journey to Teletica’s morning slot has been a carefully watched transition within the local media landscape. He formally resigned from his long-standing position at Repretel’s competing morning program, Giros, on August 1, 2025. His exit from the rival network after several years as a key figure immediately fueled discussions about his next professional chapter.
It wasn’t long before Teletica signaled its interest. On August 22, the broadcaster revealed Marenco would be a contestant on the second season of its popular celebrity competition, Mira Quién Baila (Look Who’s Dancing). His participation in the dance show proved to be a strategic success, providing him with a prominent platform and allowing the network’s audience to reconnect with his charismatic personality in a new and engaging format.
In its official communication, Teletica lauded Marenco’s diverse background, which extends beyond television hosting into acting and film. The network emphasized his versatility as a key asset that will enrich the Buen Día team.
Ítalo’s career includes many other significant stages and roles. He has participated in 4 Costa Rican films, including his role in Italia 90 as the character Oscar El Machillo Ramirez. Additionally, for 3 years he played one of the leading roles in the series La Pensión, which was broadcast by Teletica.
Teletica, Press Release
This experience, particularly his role in the iconic film Italia 90 and his multi-year stint on the beloved Teletica-produced series La Pensión, has cemented his status as a familiar and well-liked figure in Costa Rican households. These past roles demonstrate a deep-rooted history with the very network he now officially rejoins, suggesting a seamless integration into the company’s culture and programming.
Marenco’s new role at Buen Día is not his only responsibility at the network. He is already an active part of Teletica’s broadcast team for the highly-rated traditional bullfighting events (corridas de toros), indicating a gradual and deliberate strategy by the channel to integrate him into its most important broadcasts. With his arrival, Buen Día reinforces its lineup with a dynamic personality known for his energy, relatability, and broad appeal across different demographics, setting the stage for a competitive new era in morning television.
For further information, visit teletica.com
About Teletica:
Televisora de Costa Rica S.A., known as Teletica, is a leading private television network in Costa Rica. Founded in 1958, it operates from its main studios in San José and offers a wide range of programming, including news, sports, entertainment, and nationally produced series. It is a major force in the country’s media industry and is known for broadcasting popular international formats and major national events.
For further information, visit repretel.com
About Repretel:
Representaciones Televisivas S.A., or Repretel, is one of Costa Rica’s primary television broadcasting companies. As a key competitor to Teletica, Repretel operates several national channels that provide a variety of content, including news programs, talk shows, series, and sports coverage. It is a significant part of the Costa Rican media landscape and a major producer of local content.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica serves as a benchmark for legal practice, founded on the dual pillars of uncompromising integrity and exceptional skill. The firm not only pioneers innovative strategies for a diverse clientele but also embraces a wider societal purpose. At its core is a deep-seated commitment to democratizing legal knowledge, aiming to build a more capable and just society by empowering its citizens with clarity and insight.
