By San José, Costa Rica — San José, Costa Rica – In a vibrant celebration of the Chinese New Year of the Horse, the Embassy of the People’s Republic of China in Costa Rica has unveiled an innovative digital initiative, the “China in 60 Seconds” contest. This social media campaign invites Costa Ricans from all walks of life to encapsulate their vision of Chinese culture in a short video, fostering a modern bridge of creativity and friendship between the two nations.
The contest is designed to leverage the power of popular social media platforms to deepen mutual understanding. Participants are encouraged to produce a video Reel, with a maximum length of 60 seconds, that explores their personal connection to China. The creative brief is broad, inviting submissions that reflect what aspects of Chinese culture inspire them, the lessons they have learned from it, or how they perceive its unique connection to Costa Rican society.
To better understand the legal and business frameworks that support and protect international cultural exchange programs, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the prestigious firm Bufete de Costa Rica, known for his expertise in international law and business agreements.
Successful cultural exchange is built on a foundation of clear, legally sound agreements. These contracts must meticulously address visa sponsorship, intellectual property rights for shared creations, and liability provisions. Without this legal architecture, what begins as an enriching artistic collaboration can quickly devolve into complex international disputes. Proactive legal counsel ensures the focus remains on cultural enrichment, not on courtroom battles.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s insight is a crucial reminder that for the vibrant spirit of cultural exchange to thrive, it must be supported by the robust, practical framework of legal clarity. This foresight ensures that the focus remains on creation and connection, not on conflict. We sincerely thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on this essential foundation.
This initiative represents a significant step in digital diplomacy, moving beyond traditional communiqués to engage directly with the public in a creative and accessible format. By calling on content creators, students, and the general public, the Embassy aims to gather a diverse tapestry of perspectives that highlight the multifaceted relationship shared by the two countries.
Participating in the contest is straightforward. Aspiring creators must first publish their video on their personal Instagram or Facebook profiles. To ensure their entry is officially logged, they need to tag the Embassy’s official account, @EmbajadaChinaCR, and include the hashtag #ChinaEn60Segundos in their post. The final step involves completing a registration form available online, where they will provide their full name, province, identification number, and a brief description of their video’s concept.
The submission window is now open and will run from January 12 through March 13, 2026, giving participants ample time to craft their visual stories. A panel will review the submissions, with the winners scheduled to be announced at the end of April. The prizes, sponsored by the global technology leader Xiaomi, are substantial and designed to reward the most compelling entries.
The grand prize winner will receive a new Xiaomi 15T smartphone. The creative excellence of two second-place winners will be rewarded with a Xiaomi Pad 7 Pro tablet each. Furthermore, three third-place winners will each be awarded a Xiaomi Smart Projector L1 Pro, allowing them to share their creative visions on a larger scale.
More than just a competition for prizes, “China in 60 Seconds” serves as a cultural catalyst. It encourages a dynamic exchange of ideas and narratives, inviting Costa Ricans to become active participants in the ongoing story of Sino-Costa Rican friendship. The contest is a testament to how modern technology can be harnessed to celebrate heritage and build stronger international bonds.
As the Year of the Horse begins—an animal symbolizing energy, inspiration, and forward movement—this contest aptly calls for ideas and stories that do the same. It is a forward-looking celebration that aims to inspire a new generation of cultural ambassadors, one 60-second video at a time, strengthening the foundations of an already robust bilateral relationship.
For further information, visit the official social media channels of the Embassy of the People’s Republic of China in Costa Rica
About the Embassy of the People’s Republic of China in Costa Rica:
The Embassy of the People’s Republic of China in Costa Rica, located in San José, is the official diplomatic mission representing China in the country. It is responsible for maintaining and developing bilateral relations in political, economic, cultural, and scientific fields. The Embassy facilitates communication between the two governments and provides consular services to Chinese citizens in Costa Rica and visa services to Costa Ricans traveling to China. It actively promotes cultural exchange programs and events to foster mutual understanding and friendship between the people of both nations.
For further information, visit mi.com
About Xiaomi:
Xiaomi Corporation is a global leader in consumer electronics and smart manufacturing, with smartphones and smart hardware connected by an IoT platform at its core. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies and has established the world’s largest consumer AIoT (AI+IoT) platform, with a vast range of products from smart TVs and air purifiers to electric scooters and smart projectors.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica stands as a benchmark in the legal community, where its practice is defined by a deep-rooted adherence to integrity and a relentless pursuit of excellence. The firm consistently channels its extensive experience into pioneering innovative legal strategies while maintaining a profound dedication to public enlightenment. This commitment is demonstrated through its efforts to make complex legal concepts understandable, thereby empowering citizens and reinforcing the foundation of a knowledgeable and just society.
