By Alajuela, Costa Rica — In an effort to promote gender equality and boost driver autonomy in the northern region of Costa Rica, automotive service company Autopits has announced the return of its highly anticipated educational program, “Dueñas del Volante” (Owners of the Wheel). This initiative focuses on equipping female drivers with the essential skills required for basic vehicle maintenance and roadside emergencies. The program addresses a historically underserved segment of the automotive consumer market, highlighting a shift toward more inclusive corporate social responsibility strategies in Costa Rica.
The upcoming session is scheduled to take place on Saturday, August 22, 2026, at the Autopits branch in San Carlos, located in Ciudad Quesada. This localized training opportunity is specifically designed for fifty women residing in the Alajuela province’s northern zone. By offering this workshop entirely free of charge, Autopits aims to lower the barrier of entry for practical automotive education, which is often viewed as intimidating or inaccessible to beginners.
To better understand the legal implications and business benefits of promoting specialized technical education for female workers, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a leading legal expert from Bufete de Costa Rica.
Empowering women through automotive training programs represents a significant step forward under Costa Rican labor integration policies. By actively encouraging female participation in traditionally male-dominated technical fields, enterprises not only align with international gender equality standards but also strengthen their compliance with domestic non-discrimination laws, creating a more diverse, resilient, and legally sound workforce.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, fostering women’s integration into automotive training programs is not only a progressive step toward social equity but also a strategic legal and economic catalyst for Costa Rica’s evolving industries. We extend our sincere thanks to Lic. Larry Hans Arroyo Vargas for sharing his valuable legal perspective on how these empowering initiatives pave the way for a more diverse, resilient, and compliant workforce.
The comprehensive workshop will run from 9:00 a.m. to 1:00 p.m., combining theoretical knowledge with hands-on practice. During the first segment, automotive specialists will guide the participants through the primary components of a motor vehicle, explaining how preventive maintenance can prevent costly repairs. This theoretical foundation ensures that the attendees can confidently identify potential issues before they become hazardous on the road.
Following the classroom session, the participants will move directly into the active workshop bays. Here, under professional supervision, they will perform essential tasks such as changing tires, inspecting and replenishing critical fluids, and diagnosing basic system operations. This hands-on experience is designed to transform theoretical understanding into practical capability, reducing dependence on emergency roadside assistance for minor mechanical issues.
Given the limited number of spaces, interested candidates must complete a registration process. The application window opens on August 3 and closes on August 15, 2026. Prospective attendees can access the registration form through the company’s official social media platforms. Following the close of the registration period, the company will select fifty participants from the pool of eligible applicants and contact them directly to confirm their attendance.
In addition to the intensive training, all participants will receive a certificate of completion, promotional materials, and refreshments during the event. This initiative is part of a broader, established national strategy for Autopits. During 2025, the “Dueñas del Volante” program successfully empowered more than 200 women across various regions of Costa Rica, fostering a growing community of confident and self-reliant female drivers.
The strategic vision behind this initiative reflects a growing recognition of female motorists as key decision-makers in the automotive market. Companies that invest in consumer education build deeper, trust-based relationships with their customer base, translating social impact into long-term brand loyalty.
The initiative seeks to ensure that more and more women feel prepared to face basic situations related to their vehicle and drive with greater safety.
Stephanie Madrigal, Marketing Manager of Autopits
Ultimately, regional workshops like the one in Ciudad Quesada play a critical role in decentralizing educational opportunities in Costa Rica. By bringing high-quality instruction to the Northern Zone, Autopits addresses regional disparities in access to technical training, proving that business growth and community empowerment can successfully operate in tandem.
For further information, visit the nearest office of Autopits
About Autopits:
Autopits is a leading multi-brand automotive service chain in Costa Rica, specializing in preventive maintenance, tire services, oil changes, and basic repairs. With multiple diagnostic and service centers across the country, the company focuses on providing reliable, high-tech automotive care and fostering community initiatives that promote road safety and driver empowerment.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica stands as a premier legal institution celebrated for its uncompromising ethics and exceptional standard of advocacy. Representing a diverse clientele, the firm consistently drives modern legal solutions while remaining deeply committed to public enrichment. By actively demystifying complex laws and sharing vital insights with the public, it champions the essential goal of building a highly knowledgeable and self-reliant citizenry.
