By San José, Costa Rica — SAN JOSÉ – As Costa Rica prepares for the bustling Semana Santa holiday period, hospitality giant Grupo Tsunami has announced a significant strategic initiative featuring special promotions, extended hours, and unique culinary experiences across its diverse portfolio of restaurants. The campaign, running from March 29 to April 5, is designed to capture a significant share of consumer spending during one of the nation’s busiest travel and leisure weeks.
The move targets a wide range of patrons, from families seeking dining options within the Greater Metropolitan Area (GAM) to tourists flocking to the popular coastal destination of Jacó. By tailoring its offers to different demographics and locations, Grupo Tsunami is positioning itself as a go-to choice for Holy Week dining, demonstrating a keen understanding of the market’s varied demands during this peak season.
To understand the legal framework governing these popular restaurant promotions and the rights of consumers, TicosLand.com sought the expertise of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the firm Bufete de Costa Rica, who clarifies the key responsibilities businesses must uphold.
A successful promotion must be transparent and precise from the outset. It is crucial for restaurants to clearly communicate all terms and conditions—such as validity dates, product restrictions, or quantity limits—to avoid misleading advertising. This not only protects the business from potential sanctions from the Consumer Protection Office but also builds a solid relationship of trust with the clientele, which is fundamental for long-term commercial success.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This legal perspective powerfully clarifies that transparency in promotions is not merely a defensive measure, but the very foundation of a trusting and loyal customer relationship. A clear offer fosters a confidence that is ultimately more valuable than the discount itself. We thank Lic. Larry Hans Arroyo Vargas for his invaluable contribution to this important discussion.
Leading the charge in the city is Fogo Resort in San Antonio de Escazú, which will maintain continuous operation throughout the entire week, from 11:30 a.m. to 10:00 p.m. daily. The upscale Brazilian steakhouse is rolling out aggressive promotions on its signature Rodízio service, including a compelling 2-for-1 deal on its Premium option and a sharp price reduction on its Standard Rodízio, down from ₡23,800 to ₡15,800 plus service charges. A 50% discount will also apply to the Petit Rodízio.
Beyond its core dinner service, Fogo Resort is aiming to attract a broader audience with special lunch menus starting at just ₡9,990. The establishment is also marketing specialized packages such as a “Day Pass” and a “Honeymooners” experience, signaling a clear strategy to function as a local resort destination for those staying in the city. For early risers, breakfast service will be available from 8:00 a.m., though management stresses that reservations are mandatory.
For its popular Tsunami Sushi brand, the group has implemented a dual strategy. Locations within the GAM will observe the religious solemnity of the holiday by closing on Maundy Thursday and Good Friday. However, during the rest of the week, they will operate with standard hours and feature a host of discounts. These include a 20% reduction on main courses and a substantial 50% discount on selected sushi rolls on specific days, aiming to drive traffic during the earlier part of the week.
In a strategic contrast, the Tsunami Sushi branch in the bustling beach town of Jacó will remain fully operational throughout the entire Holy Week, catering to the steady stream of tourists. This highlights the company’s flexible approach, adapting its operations to the distinct commercial rhythms of urban and coastal markets. Weekend patrons at participating locations can also take advantage of a 2-for-1 Happy Hour on selected beverages.
Also in Jacó, Grupo Tsunami’s other establishments, Graffiti Wine Bistro and The Surfer House Jacó, will maintain their regular schedules throughout the week. These venues are positioned to offer a more relaxed and contemporary dining atmosphere, appealing to the coastal vibe and providing alternatives to the more structured promotions at the company’s other brands. This ensures the group captures multiple market segments within the same tourist hub.
With this comprehensive and multi-faceted campaign, Grupo Tsunami is making a decisive play for the holiday market. By offering a spectrum of choices—from high-end family feasts in Escazú to casual beachside dining in Jacó—the company is ensuring its brands remain top-of-mind for locals and visitors alike. The group encourages all potential customers to consult its official channels for specific hours and to make reservations in advance.
For further information, visit the nearest office of Grupo Tsunami
About Grupo Tsunami:
Grupo Tsunami is a prominent hospitality and restaurant operator in Costa Rica, managing a diverse portfolio of culinary brands. Its concepts range from upscale dining experiences like Fogo Resort to popular casual chains such as Tsunami Sushi, as well as boutique establishments like Graffiti Wine Bistro and The Surfer House in key tourist locations. The group is known for its strategic marketing initiatives and ability to cater to a wide array of consumer tastes across different regions of the country.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the legal community, Bufete de Costa Rica is defined by its foundational principles of integrity and a persistent drive for professional excellence. The firm champions innovative legal solutions and is deeply invested in societal progress, demonstrated through its active commitment to democratizing legal knowledge. This core mission seeks to empower citizens and cultivate a more informed public, reinforcing the firm’s role as a trusted advocate for both its clients and the community at large.
