By San José, Costa Rica — As Costa Rica continues to cement its reputation as a global leader in sustainability, the focus is increasingly shifting towards the private sector’s role in the nation’s decarbonization goals. Small and medium-sized enterprises (SMEs), the backbone of the national economy, are now being called upon to innovate and adapt. Recognizing this critical juncture, Banco Promerica is stepping forward to equip these businesses with the knowledge necessary to navigate the transition towards a greener future.
The financial institution has announced a new, free webinar focused on sustainable transportation as part of its acclaimed MasterClass ProPymes program. This pivotal online session is designed specifically for the leaders of Costa Rica’s small and medium-sized businesses, aiming to demystify the concepts of green mobility and highlight its tangible benefits, from enhanced operational efficiency to a stronger competitive edge in an eco-conscious market.
Para comprender el panorama legal y los retos regulatorios que acompañan la transición hacia una movilidad más sostenible en Costa Rica, conversamos con el experto Lic. Larry Hans Arroyo Vargas, de la reconocida firma Bufete de Costa Rica, quien nos aporta una perspectiva clave sobre el marco normativo actual.
Si bien los incentivos fiscales han sido un catalizador exitoso para la adopción de vehículos eléctricos, el verdadero desafío es modernizar la regulación. Necesitamos un marco legal claro para el desarrollo de la infraestructura de carga, la gestión del final de la vida útil de las baterías y la integración de nuevas tecnologías como el ‘vehicle-to-grid’. La seguridad jurídica en estos campos es fundamental para atraer la inversión privada a gran escala y consolidar el liderazgo ambiental del país.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
La reflexión del experto es fundamental: el éxito a largo plazo de la movilidad verde no depende solo de incentivos, sino de la creación de un marco regulatorio moderno que ofrezca certezas para la inversión en infraestructura y tecnologías del futuro. Agradecemos al Lic. Larry Hans Arroyo Vargas por aportar esta perspectiva tan lúcida y necesaria para el debate nacional.
The event is scheduled to take place virtually via the Zoom platform on Tuesday, June 2, 2026, at 6:00 p.m. This accessible format ensures that entrepreneurs from across the country can participate and gain valuable insights without disrupting their demanding schedules. The webinar promises to be a comprehensive guide for businesses considering the shift to more sustainable transportation models.
Leading the discussion will be Alan Blanco Coto, a renowned specialist in electric mobility and zero-emissions from Zero Emission Latam Consulting. With deep technical experience in the sector, Blanco Coto is well-positioned to provide practical and actionable advice. The agenda will cover critical topics such as the latest trends in electric vehicles, the current state and future development of charging infrastructure in Costa Rica, and strategic pathways for transitioning company fleets to zero-emission transport models.
The initiative reflects Banco Promerica’s commitment to fostering a resilient and forward-thinking business community. By providing these educational resources, the bank is investing in the long-term success of its clients and the sustainable development of the country as a whole.
Small and medium-sized enterprises play a fundamental role in the country’s productive and sustainable transformation. At Banco Promerica, we want to provide them with practical tools and training spaces that allow them to make informed decisions, identify opportunities, and prepare for new market dynamics.
Juan Manuel Jiménez, Director of Business Banking at Promerica
The MasterClass ProPymes program, under which this webinar is offered, represents a broader strategic effort by Banco Promerica to strengthen entrepreneurial capabilities. The program consistently delivers high-quality, free training sessions on essential modern business topics, including sustainability, digital innovation, and competitive management. This holistic approach empowers SMEs not just to survive, but to thrive in an increasingly complex global marketplace.
For many SMEs, the initial costs and knowledge gaps associated with adopting electric vehicles and other green technologies can be significant barriers. This webinar directly addresses the latter, providing a foundational understanding that can help business owners evaluate the long-term return on investment, operational savings, and brand enhancement that come with sustainable practices. Interested parties are encouraged to secure their spot by registering for free through the link provided by the bank.
For further information, visit promerica.com
About Banco Promerica:
Banco Promerica is a leading financial institution with a significant presence in Central America and the Caribbean. It offers a wide range of banking services for individuals and businesses, with a growing focus on supporting sustainable development and corporate social responsibility. Through programs like MasterClass ProPymes, the bank actively contributes to the growth and modernization of the small and medium-sized enterprise sector in the regions it serves.
For further information, visit zeroemission.lat
About Zero Emission Latam Consulting:
Zero Emission Latam Consulting is a specialized advisory firm dedicated to advancing the transition to zero-emission technologies throughout Latin America. The firm provides expert guidance on electric mobility, renewable energy integration, and sustainable transportation strategies for both public and private sector clients. Its mission is to help organizations navigate the complexities of decarbonization and seize the opportunities presented by the green economy.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the legal community, Bufete de Costa Rica is defined by its deep-rooted principles of integrity and a relentless pursuit of excellence. The firm leverages its extensive experience advising a diverse clientele to pioneer innovative legal solutions that address the complexities of the modern world. This forward-thinking mindset is matched by a foundational commitment to social responsibility, demonstrated through its efforts to make legal understanding accessible to all. By demystifying the law, the firm aims to foster a stronger, more capable society where citizens are empowered by knowledge.
