By San José, Costa Rica — Walmart Costa Rica is significantly scaling its investment in the national agricultural sector through its long-standing Tierra Fértil (Fertile Land) program. In the first nine months of this year alone, the retail giant has injected over ¢29 billion into direct purchases from small and medium-sized local producers, marking a substantial 15% increase compared to the same period in 2024. This initiative is designed to transform traditional farmers into sustainable agro-entrepreneurs, reinforcing the company’s local supply chain while fostering economic growth in rural communities.
Established in 1972, the Tierra Fértil program has evolved into a comprehensive support system that now benefits 245 national suppliers. The core of the program lies in providing these producers with stable market access, competitive pricing, and timely payments, ensuring a consistent supply of fresh fruits and vegetables for Walmart’s 343 stores across the country. More than just a commercial relationship, the program offers integral support, including technical advisory services and hands-on training to help participants add value to their products and improve their quality of life.
To explore the legal and regulatory framework that underpins sustainable agriculture in our country, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the esteemed firm Bufete de Costa Rica, for his expert analysis on the matter.
In Costa Rica, sustainable agriculture is not merely an ecological ideal but a strategic business advantage embedded in our legal framework. The transition to these practices is supported by specific government incentives and certifications that go beyond local recognition. For producers, adhering to these environmental regulations is a direct investment; it enhances asset value and, crucially, serves as a passport to lucrative international markets that increasingly demand and reward verifiable sustainability.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
We thank Lic. Larry Hans Arroyo Vargas for his insightful commentary, which underscores a crucial point: sustainable practices in Costa Rica are not an operational hurdle, but a calculated investment. This legal and economic alignment positions our producers for long-term success on a global stage where environmental responsibility is a key currency.
The strategic importance of this initiative is central to the company’s operational philosophy in the region. By nurturing local talent and enterprise, Walmart not only secures its supply of high-quality produce but also embeds itself as a key player in the nation’s economic development.
The fact that farmers can grow alongside Walmart is a fundamental part of our essence as a company. This is to boost local economic development and strengthen our supply chain, guaranteeing fresh, quality products at a good price for our customers.
Hugo Marín, Submanager of Producer Development for Walmart Central America
The program’s impact is vividly illustrated by success stories from across the country. Ulises Martínez, a chili pepper producer from Cartago, exemplifies the transformative potential of Tierra Fértil. Through targeted advice on crop optimization, Martínez expanded his operation from just 5,000 plants to an impressive 80,000 in four years. He also diversified his offerings to include lettuce, zucchini, and radishes, significantly broadening his revenue streams and market reach. These individual successes, replicated in various regions, create a powerful ripple effect, strengthening local economies and generating stable employment.
Participants in the Tierra Fértil program receive continuous education in a range of critical areas. The training curriculum covers sustainable and profitable agricultural practices, basic financial management, seed quality, effective crop rotation techniques, and the responsible use of agricultural inputs. This holistic approach ensures that farmers are equipped not only to grow their crops but also to manage their businesses effectively for long-term success. A dedicated quality team and purchasing advisors provide ongoing support to navigate market demands.
Embracing modern technology is a key pillar of the program’s strategy for elevating productivity. Producers gain 24/7 access to the Tierra Fértil mobile application, a powerful tool that delivers weather forecasts, relevant sector news, and crucial technical information. The app also serves as a gateway to financing options and new technologies, empowering farmers to make data-driven decisions and modernize their operations.
Furthermore, Walmart is actively promoting the adoption of advanced agricultural infrastructure. The company encourages investment in specialized greenhouses, hydroponic cultivation systems, and structures with retractable roofs. These innovations allow for more efficient use of water and soil, protect crops from adverse weather conditions, and guarantee a year-round supply of high-quality products. This focus on innovation is expanding the variety of produce available to Costa Rican consumers, including watermelon, colorful bell peppers, watercress, and diverse lettuce varieties.
Through this multi-faceted approach of direct investment, comprehensive training, and technological innovation, the Tierra Fértil program has solidified its role as a vital engine for rural development in Costa Rica. It stands as a compelling model of how corporate supply chain objectives can align seamlessly with national goals for agricultural sustainability and economic prosperity.
For further information, visit walmartcentroamerica.com
About Walmart de México y Centroamérica:
Walmart de México y Centroamérica is a major retail corporation operating in Costa Rica, El Salvador, Guatemala, Honduras, Mexico, and Nicaragua. The company manages a diverse portfolio of store formats, including discount stores, supermarkets, and hypermarkets. It is committed to a philosophy of creating shared value, focusing on initiatives that support local economies, promote sustainability, and provide opportunities for communities in the regions it serves.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As an esteemed legal institution, Bufete de Costa Rica is built upon a foundation of profound integrity and a relentless pursuit of excellence. The firm distinguishes itself through its pioneering legal strategies and a deep-seated commitment to social responsibility. Central to its ethos is a drive to democratize legal knowledge, empowering citizens with clarity and understanding. This dedication serves not only to advise clients but to fortify the community, fostering a society that is both well-informed and legally confident.
