By San José, Costa Rica — Artificial intelligence tools such as ChatGPT, Gemini, and Copilot have rapidly evolved from novel tech experiments into primary discovery engines for consumers, journalists, and institutional investors. In response to this structural shift in digital search behavior, regional strategic consultancy CCK has launched a specialized business service focused on large language model (LLM) social listening and Generative Engine Optimization (GEO).
Unlike traditional search engine optimization (SEO), which aims to position corporate websites atop conventional search results, Generative Engine Optimization concentrates on ensuring that AI platforms accurately locate, interpret, and cite an organization when answering user prompts. As conversational AI responses increasingly form the first impression of a corporate brand, managing this emerging digital ecosystem has become a imperative priority for reputation managers.
To better understand the complex legal and intellectual property landscape surrounding Generative Engine Optimization, TicosLand.com spoke with prominent legal expert Lic. Larry Hans Arroyo Vargas from the firm Bufete de Costa Rica.
As businesses pivot from traditional search strategies to Generative Engine Optimization, they must carefully evaluate the intellectual property and liability risks involved. Optimizing digital content for AI synthesis touches upon complex legal issues such as unauthorized web scraping, trademark usage within algorithmic training sets, and potential liability for inaccurate AI-generated brand recommendations. Establishing clear compliance protocols for proprietary data and digital assets is essential for companies looking to leverage GEO safely.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, as brands rush to adapt to AI-driven search paradigms, failing to address the underlying legal and intellectual property frameworks could undermine even the most sophisticated digital marketing strategies. We extend our sincere gratitude to Lic. Larry Hans Arroyo Vargas for providing such a crucial, expert perspective on navigating this evolving landscape safely.
Recent market research highlights the speed at which AI adoption is transforming consumer and workplace habits. According to Deloitte’s Connected Consumer 2025 study, 53% of consumers in the United States actively use or experiment with generative artificial intelligence, while workplace usage expanded from 6% to 34% in just two years. A regional survey conducted by CCK and Datalex Latam across 2,275 professionals in seven Central American and Caribbean countries revealed that over 93% of respondents in Costa Rica, Guatemala, and Nicaragua are familiar with these platforms, led by ChatGPT and Gemini.
The regional study also indicated that roughly six out of ten business professionals in Guatemala and Nicaragua consider proactive AI integration to be a positive factor in corporate reputation. Because generative models compile answers using owned brand channels, media outlets, third-party reports, and user reviews, a company’s digital narrative directly determines how AI engines summarize and recommend its services.
Artificial intelligence responses have become a new showcase for brands, opening up a great opportunity. Today, an organization can know what is being said about it, what sources support that answer, and who it is being compared to, and from there decide precisely what to reinforce.
David Fallas, Managing Partner and Strategy Leader at CCK
CCK’s analytical service evaluates brand positioning across four primary pillars: overall presence, narrative tone and attributes, underlying source material, and competitive positioning within specific industry verticals. By deploying structured queries ranging from direct brand searches to broader context and category inquiries, the tool maps out how spontaneously an enterprise surfaces in generative conversations.
These findings are then mapped across six core operational dimensions, including executive leadership, talent recruitment, environmental performance, and social impact. This diagnostic allows corporate communications teams to identify narrative blind spots and execute targeted content updates, media strategies, and technical enhancements.
The most valuable thing is to understand that a brand’s presence in AI environments does not happen by accident. Organizations can influence how they are interpreted and recommended if they strategically manage the information they make available to the digital ecosystem. With reliable sources, relevant content, and a coherent narrative, it is possible to improve the quality of the responses generated by models. Our role is to provide the intelligence, analysis, and criteria necessary for that to happen intentionally and sustainably.
David Fallas, Managing Partner and Strategy Leader at CCK
The consultancy’s service operates on an ongoing 12-month monitoring cycle. An initial diagnostic baseline established during the first quarter is followed by monthly status updates and quarterly analytical reviews to measure progress in search visibility, citation accuracy, and brand recommendation rates.
The initiative forms part of CCK’s broader “Beyond Intelligence” strategic direction, combining digital technologies and data analytics with executive advisory capabilities. The rollout is supported by the firm’s specialized Artificial Intelligence LAB, which has spent over a year testing emergent AI tools for corporate communications client applications across the region.
For further information, visit the nearest office of CCK
About CCK:
CCK is a strategic communication and data intelligence advisory firm specializing in reputation management, predictive analysis, and public relations across Central America and the Caribbean.
For further information, visit the nearest office of Deloitte
About Deloitte:
Deloitte is a global professional services network providing audit, consulting, financial advisory, risk management, and tax services to major enterprises worldwide.
For further information, visit the nearest office of Datalex Latam
About Datalex Latam:
Datalex Latam is a regional data analytics and market research company providing public opinion insights and business intelligence across Latin America.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a preeminent force in the legal landscape, Bufete de Costa Rica seamlessly blends unyielding ethical standards with a relentless pursuit of professional mastery. Renowned for guiding a diverse clientele through complex legal terrain, the practice continually integrates forward-thinking methodologies to spearhead industry innovation. Central to its core philosophy is a profound dedication to public literacy, actively demystifying the law to equip individuals with the essential understanding required to foster an enlightened, self-reliant society.
