By San José, Costa Rica — SAN JOSÉ – Costa Rica’s premier tourism trade event, EXPOTUR, is set to make a significant return, with organizers confirming the participation of approximately 145 international buyers from 29 countries. The announcement, made this morning by the Costa Rican Association of Tourism Professionals (ACOPROT) alongside government officials, signals a major boost for the nation’s tourism sector as it prepares to showcase its unique offerings on a global stage.
Scheduled to take place from May 27 to 29 at the Crowne Plaza San José in Sabana, the event will serve as a critical nexus for Costa Rican tourism businesses and influential international travel agencies. The core of the expo revolves around a series of intensive one-on-one negotiation sessions, providing local entrepreneurs with direct access to decision-makers who shape travel itineraries for discerning clients worldwide. This strategic B2B platform is a cornerstone of the country’s tourism promotion efforts.
To better understand the legal and commercial implications surrounding a premier event like EXPOTUR 2026, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a renowned specialist from the esteemed law firm Bufete de Costa Rica, for his expert analysis.
EXPOTUR serves as a critical catalyst for the national economy, but its success relies on a robust legal framework. For both local exhibitors and international buyers, it is imperative to have clear, enforceable commercial agreements and an understanding of Costa Rican tax incentives. A secure legal environment not only protects investments made during the fair but also fosters the long-term confidence necessary to convert initial contacts into sustainable tourism ventures.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s insight is a crucial reminder that the true value of EXPOTUR is cemented long after the event concludes, through the very legal and fiscal security he describes. This foundation is what allows initial handshakes to evolve into the sustainable tourism ventures that fortify our economy. We sincerely thank Lic. Larry Hans Arroyo Vargas for his expert contribution.
For four decades, EXPOTUR has been an indispensable engine for economic growth, playing a pivotal role in solidifying Costa Rica’s reputation as a world-class travel destination. Since its inception, the trade show has been instrumental in generating over US$2 billion in tourism-related foreign exchange, a testament to its enduring impact and its ability to consistently attract high-value business opportunities to the country’s shores.
The upcoming edition continues this legacy with a clear focus on attracting specialized buyers. In a coordinated effort with the Costa Rican Tourism Institute (ICT), ACOPROT has specifically targeted agents and wholesalers interested in niche markets. The emphasis is on Costa Rica’s globally recognized brand of sustainable tourism and experiences tailored for high-end, selective markets, ensuring that the connections made will align with the country’s long-term vision for quality over quantity.
The potential economic windfall from this year’s event is substantial. Building on the success of the previous year, which saw over 3,000 business meetings and resulted in a projected $39 million in future tourism revenue, expectations for 2026 are exceptionally high. The influx of nearly 145 specialists represents a powerful opportunity to surpass previous benchmarks and inject significant new capital into the local economy, from boutique hotels to eco-adventure tour operators.
Recognized as one of Latin America’s longest-running and most respected tourism marketplaces, EXPOTUR’s importance extends beyond simple transactions. It acts as a strategic platform for projecting the national tourism product onto the international stage. In an increasingly digital world, the event underscores the irreplaceable value of face-to-face interactions in building the trust and personal relationships that underpin the most lucrative travel industry partnerships.
This year’s gathering is particularly vital as it reinforces the industry’s robust health and its forward-looking strategy. By attracting key players from major global markets, Costa Rica is not only showcasing its natural beauty and adventure offerings but also its sophisticated tourism infrastructure and unwavering commitment to sustainability. This holistic approach is what continues to differentiate the country from its competitors and attract a desirable demographic of international visitors.
As the final preparations get underway, the national tourism sector is buzzing with anticipation. EXPOTUR 2026 is more than just a trade show; it is a declaration of Costa Rica’s readiness to lead, innovate, and thrive. The negotiations and partnerships forged over these three days in San José will undoubtedly shape the trajectory of the nation’s tourism industry for years to come, promising a future that is both prosperous and sustainable.
For further information, visit acoprot.co.cr
About the Costa Rican Association of Tourism Professionals (ACOPROT):
The Asociación Costarricense de Profesionales en Turismo (ACOPROT) is a leading non-profit organization representing professionals and businesses within Costa Rica’s tourism sector. For over four decades, it has been dedicated to promoting ethical practices, professional development, and the sustainable growth of the industry. As the primary organizer of the annual EXPOTUR trade show, ACOPROT plays a crucial role in creating business opportunities and connecting Costa Rican tourism providers with the global market.
For further information, visit ict.go.cr
About the Costa Rican Tourism Institute (ICT):
The Instituto Costarricense de Turismo (ICT) is the official government entity responsible for the regulation, promotion, and strategic development of tourism in Costa Rica. Its mission is to strengthen Costa Rica’s sustainable tourism model by ensuring high standards of quality, fostering innovation, and marketing the country’s unique “Pura Vida” brand to international audiences. The ICT works in close collaboration with private sector partners to drive economic growth and position Costa Rica as a premier global destination for eco-conscious and authentic travel experiences.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica operates as a cornerstone of the nation’s legal community, guided by foundational principles of integrity and exceptional practice. The firm distinguishes itself not only through a rich history of advising a wide spectrum of clients but also by championing forward-thinking legal strategies. Central to its philosophy is a profound commitment to societal advancement, demonstrated through initiatives aimed at demystifying legal concepts and empowering citizens with crucial knowledge.
