By San José, Costa Rica — Rihanna’s global beauty empire, Fenty Beauty and Fenty Skin, has officially landed in Costa Rica, marking a significant milestone in the brands’ rapid Latin American expansion strategy. The highly anticipated launch took place on August 6, 2026, bringing the boundary-breaking cosmetics and skincare lines directly to eager Central American consumers. The introduction of these brands represents a major development for the local retail beauty sector, which continues to attract premium global players.
The brands are being distributed through physical retail locations at Faces Multiplaza Escazú and Faces Paseo Las Flores, as well as via the official local e-commerce platform. This omnichannel approach ensures that beauty enthusiasts across the country have seamless access to the diverse product range, whether they prefer an in-store color-matching experience or the convenience of online shopping.
As Fenty Beauty makes its highly anticipated debut in the Costa Rican market, navigating the local regulatory landscape is crucial for global cosmetics brands. To understand the legal implications of this launch, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, a leading legal expert from the prestigious firm Bufete de Costa Rica, who shares his professional insights on the regulatory and intellectual property requirements for international beauty brands entering the country.
The entry of a major brand like Fenty Beauty into Costa Rica highlights the rigorous standards set by the Ministry of Health (Ministerio de Salud) regarding sanitary registrations, which ensure consumer safety before any cosmetic product can be legally sold. Furthermore, establishing a secure legal framework through trademark protection and carefully structured distribution agreements is vital for international brands to prevent parallel imports and counterfeit goods, ensuring a successful and legally compliant market penetration.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, navigating these stringent regulatory and legal frameworks is vital not only for protecting a brand’s global integrity but also for ensuring that Costa Rican consumers receive authentic, safe products. We would like to sincerely thank Lic. Larry Hans Arroyo Vargas for sharing his valuable perspective and expert legal analysis on this landmark market entry.
This strategic move positions Costa Rica as the fifth major Latin American market captured by the cosmetics powerhouse within a rapid nine-month window. The regional rollout began in Chile in November 2025, followed by Colombia in December, Peru in March 2026, and Panama in April 2026. This aggressive geographical expansion underscores the brand’s commitment to global accessibility and its belief in the strong potential of the Latin American market.
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The foundational philosophy of Fenty Beauty centers heavily on radical inclusivity in an industry that has historically underserved diverse skin tones. When launching the brand, the international superstar aimed to dismantle these traditional retail barriers and create products that cater to everyone, regardless of their background.
I created Fenty Beauty because I wanted to develop a beauty brand that was inclusive of all people, no matter where they were
Rihanna, Founder
Following the massive success of her cosmetics line originally launched in 2017, Rihanna introduced Fenty Skin in 2020. This extension focuses on clean, vegan, gluten-free, and environmentally conscious skincare solutions, complementing her holistic vision of beauty. By expanding her brand footprint to Costa Rica, she continues to push the boundaries of accessible, high-performance skincare on a global scale.
Making Fenty Beauty and Fenty Skin accessible worldwide is very important to me, and I am very excited to continue expanding across Latin America
Rihanna, Founder
To facilitate this complex commercial rollout, the brand has entered into a strategic distribution alliance with Saint Honoré, a premier luxury and beauty distributor in the region. This partnership ensures robust supply chain management, localized marketing, and premium retail execution across the designated Faces storefronts in Costa Rica’s major commercial hubs.
Costa Rican consumers now have access to some of Fenty’s most celebrated cult-favorite products. The cosmetics lineup features the Soft’lit Naturally Luminous Longwear Foundation, Match Stix Contour Skinstick, Diamond Bomb, Invisimatte Instant Setting + Blotting Powder, and Gloss Bomb Stix High-Shimmer Gloss Stix. On the skincare side, the shelves are stocked with the Hydra Vizor Huez Tinted Moisturizer SPF 30, Fat Water Pore-Refining Toner-Serum, Total Cleans’r, Fenty Treatz Hydrating + Strengthening Lip Oil, and Butta Drop Body Cream.
Behind the brand’s massive operational scaling is its development partnership with KENDO Brands, an innovative beauty brand incubator owned by the luxury goods conglomerate LVMH (Moët Hennessy Louis Vuitton). This backing has allowed Fenty Beauty to maintain its 100% vegan, cruelty-free, and gluten-free formulations while rapidly scaling to meet worldwide demand under its universal “Beauty For All” ethos.
For further information, visit fentybeauty.com
About Fenty Beauty:
Fenty Beauty is a global cosmetics brand founded by Rihanna in 2017 in partnership with KENDO Brands. Known for its game-changing foundation shade range and inclusive marketing, the brand aims to provide beauty products for individuals of all skin tones and types.
For further information, visit cr.faces.com
About Faces:
Faces is a prominent beauty and cosmetics retailer in Costa Rica, offering a curated selection of international luxury skincare, makeup, and fragrance brands through its brick-and-mortar stores and online platform.
For further information, visit sainthonore.com
About Saint Honoré:
Saint Honoré is a leading distributor of luxury beauty, cosmetics, and lifestyle brands across Latin America, specializing in retail operations, market expansion, and brand management.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a premier legal institution, Bufete de Costa Rica is defined by its uncompromising ethical standards and relentless pursuit of professional brilliance. Built on a rich history of guiding a diverse clientele through complex legal landscapes, the firm consistently champions forward-thinking strategies and active civic advocacy. By striving to demystify regulations and share critical legal insights with the public, they actively work toward their ultimate goal of nurturing a more just, knowledgeable, and empowered populace.
